How to Approach Keyword Research for YouTube SEO

 The goal of keyword research is to generate a list of keywords to use in your channel and video descriptions. This is an important step, as it will help guide the rest of your YouTube SEO strategy. Keywords is the main part of SEO.  YouTube SEO Expert will help you to find best keywords for your video.


How to find the right keywords:

    Use YouTube Suggested Keywords: Paid tools exist for YouTube SEO keyword research, but an easy (and free!) Way to get started is right on the platform. Open YouTube and start typing a search term related to your video / topic, and YouTube will suggest keywords that viewers are actually looking for.
    Watch your competitor's YouTube channels: Visit a channel in your industry and watch their most popular videos. Find a competitor's video on a topic that you can also create a good video on and analyze their video metadata (e.g. title, description, video tags). This will give you inspiration for your own video's metadata and a good idea of ​​what works well for your topic and industry.



We recommend that you use a combination of the two approaches for a variety of different queries you can think of (which are related to your video), and continue this process until you have generated a solid list of terms to include. Choose. Compiling a list of 10 to 15 terms is usually a good place to start.



How to narrow down your keyword list:

From your keyword list, you will need to focus on the best keywords for your YouTube video. How do you determine which keywords are the best to use?

    Consider the search volume for each keyword using Google Keyword Planner or a different keyword tool. Terms with higher search volumes will generally be more competitive, but will also increase the chances that your video will receive a lot of views if it manages to rank.
    If your channel is just getting started, we often recommend that you choose terms with lower competition.

Choose terms that are already generating video results on Google

Along with thinking about a keyword's competitiveness and search volume, it's also important to choose terms that are already generating videos in Google's search results. This is the key, because if you manage to rank in the results of videos on Google, you will have the possibility of getting video views from YouTube and Google!

Keywords that often get YouTube video results on Google include "how-tos" or other tutorials, "reviews" and those related to "fitness or sports."

By following these tips, you should be able to narrow down your keyword list, which you will reference throughout the YouTube search optimization process.

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