Video SEO for Online Video Marketing

Video is now one of the primary sources of information on the Internet. If you missed a TV newscast or your favourite TV show, you will find that many of them have been uploaded online. If you are having difficulty solving a problem in algebra, you will get a video showing the step by step solution online. A lot of information is presented through online videos and many businesses use them to promote their products and services.

Many of these videos can be found on YouTube, which has become a very powerful search engine next to Google. Most videos are indexed on the web almost immediately. Creating a well-optimized channel is a video SEO marketing strategy to attract more visitors to your website.

Channel optimization

The guidelines to optimize your channel are as follows:

1. Channel Settings: Create your channel with the following settings: Your company name should be part of the title; Check the visibility box and allow visitors to search your channel using your email address. For channel tags, select the same keywords as those used on your website.

2. Videos and Playlists: Select "My uploaded videos" and to play the featured videos automatically. Features videos should be chosen from the videos you upload.

3. Profile: The profile name must include your business name. Then, in the website section, type the URL of your website. Add a link to your company's Twitter or Facebook page for a summary of the channel's content in the channel description. To describe your company in the "About" section, use your targeted keywords.

4. Optimization for YouTube video search

4.1 To optimize your SEO for youtube, try to upload only attractive and high-quality videos. The topic should be related to your target keyword because the keyword has to be mentioned in the video.

4.2 The video title must also include the company name and end with the word "video". In the video description, start with the company name so that it also appears in an unexpected view. Include three to five keywords and links to Twitter and Facebook pages.

4.3 Select three to five targeted keywords for the tag.

4.4 Choose a thumbnail that attracts the visitor to click.

4.5 Set sharing and broadcasting options to "public" based on standard YouTube licenses. Allow the following: comments and voting, video responses, ratings, embedding, and syndication.

4.6 Provide a transcript of the video that the search engine can index. As videos are converted to a Java format that cannot be crawled by search engines.

4.7 For dates and maps, use the company's address.

5. Promote your YouTube videos: Promote your videos by embedding on the company's website using a YouTube URL and syndicating it through social networking websites.

By using the right video SEO strategy, your videos can help attract the much-needed traffic to your website.