Online Promotional Videos and Video SEO

The number two search engine on the Internet starts with 'Y'. But this is not Yahoo, this is YouTube. This is right. In November 2008, YouTube overtook Yahoo in total search engine queries, and it did not look back. Of course, most searches are related to entertainment, but a growing number of companies are using video to introduce or educate viewers about their business. These "online promotional videos" are a powerful tool that helps a company increase its sales conversion rates. Viewers take action after watching online videos.

#1. Clicks increased by 30–40 percent for more information.

#2. Phone calls in your business increase by 16–20 percent.

Promotional video helps in building a personal relationship between you and your potential customers. Today, more and more customers expect a company to provide an informative video to aid their decision-making process. Although the primary purpose of promotional videos is to inform or educate your customers about your company and increase the comfort level of customers about choosing your business, the second benefit of online promotional videos is the ability to drive traffic to your website. This is where video comes in search engine optimization.

Video search engine optimization or VSEO is the process of increasing traffic to your website using video instead of traditional text pages. Some of the advantages of video SEO are:

Google tries a mix of content types (known as Universal Search) in its search results and can ensure that the video is compared to other content to return the "mix" of web content to the search results. Content is high.

According to a report, video SEO is 53 times more likely to produce first-page search results than traditional SEO techniques.

It is important to realize that where you host your video will have a major impact on your video SEO strategy. You can place your video on one of the major hosting services like YouTube or Dailymotion or you can host it on your website. The advantage of hosting with YouTube is that it is the second largest search engine on the web and will generate its search traffic. Also, large hosting services are more likely to be indexed by Google. The disadvantage is that any link to the video will point to YouTube instead of your site, so don't forget to put the link back to your site in the description section of your YouTube video.

If you host a video on your website, you are missing YouTube searches and it is less likely that your video will be listed on Google than the major hosting services. On the other hand, the advantage of "self-hosting" is that if you will link links to videos taken by Google directly to your website, make sure you submit a video sitemap to Google as this is one of the keys to getting listed.

Whether you decide to self-host or host YouTube, to increase conversions and generate more traffic, you should plan as part of your internet marketing package, including online promotional videos and video search engine optimization.