Make Your SEO Video Rank High on Google's Search

Getting to the top in Google search results is somewhat of a daunting task for SEO experts, especially because Google's search and indexing algorithms are constantly evolving in complexity, and also because Google puts videos and images at the top of its first page Presents. And as a result, it pushes down traditional results that would have otherwise competed for top rankings. As problems arise, opportunities also arise. This enables sites with SEO for video assets, and even sites that score poorly on a Google page, to successfully achieve first page rankings.

There are two ways to get your video to the top of the search engine result page. Search Engine Optimization via Video:

1. Uploading your video to YouTube

2. SEO Video Methods

Upload your video to YouTube: The main benefit of this step is that you are 100% sure to be indexed in Google's search engine. While this does not guarantee you to be in the first-page result, at least you are sure that Google knows the existence of your content. The problem with this is that whoever clicks on the YouTube result will be taken to YouTube and not to your site. If your goal is to drive traffic to your site, then this strategy may not be a success.

VIDEO SEO: This is a technique designed to ensure that Google finds your video content, successfully indexes your video content, and displays it when specific keywords are entered as search terms.

Your SEO video content can be actual video footage; But screen captures, slide shows, animated PowerPoint slides, etc. will also work. Google does not actually view the content of your video; It only relies on titles and other meta-data to determine its content. If you previously own your video, the next step is submitting your video to Google. Because unfortunately, Google cannot read Flash very well, as a result, most of the video content is invisible to the Google search crawler. 

Submit your video using Video Sitemaps; It is similar to the XML sitemap but is formatted specifically for video and rendered using Google's Webmaster Tools. Make sure you have a robots.txt file on all video pages so that Google can easily verify the location of the video on the web, and that the video you submitted is present and contains embed codes that show the presence of your video Indicates

In terms of ranking your video, Google prefers the match between the search keyword and the video title. Google likes it more when the title tag of the page matches the title of the video and it will give higher weight to the results. If you target more specific or longer search terms then your video will be seen on the first page of search results.

Google's search and indexing of video content will become more complex, as time passes. Competition for video results will eventually increase and it will become harder for websites to achieve first page rankings. The number of web pages is still much higher than video assets; And as long as this continues, publishers will still have the opportunity to top Google's search results through SEO video techniques.