YouTube SEO is a best way of YouTube Marketing yes its true.
holy moly please don't do this this is
perhaps the worst thing you can do when you're first getting started on YouTube
you're not gonna like it but I'm gonna tell you what it is anyways because I want
to try and help you the worst thing you can do when you're trying to get started
on YouTube and trying to build your channel is acting like you're a famous
youtuber and doing all the things that famous youtubers do here's the deal.
YouTube SEO is a best way of YouTube Marketing
yes its true.
Hey Casey nice tats appear McKinnon's of the
world the big names on YouTube you can do whatever that heck they want because
they have massive audiences but when you're first getting started you gotta
stick to what works for you and yes you can take inspiration and little pieces
from these videos but the thing is when you have an audience you have a lot
more wiggle room to kind of test and play around and you will get there I promise
you you have to stick to what works for you and what works for your channel and
your niche and what's gonna help you really build that audience so that's what
this video is all about so I have a client.
He's a lawyer he's probably watching this
right now and we were on a call and he was talking about how he wanted to do
his thumbnails like Peter McKinnon I was like that's awesome Peter makin it has
sick thumbnails but Peter didn't is not a lawyer so yes there are elements that
you can pull from people you admire but if you're teaching a very specific
thing or your entrepreneur in a very specific space you don't want to copy
someone who's got those millions and millions of subscribers necessarily you
want to find again the little tweaks and things that you can do for your own
channel that are really going to attract the right audience for you and not
necessarily.
This broad audience who isn't gonna be
interested in what you're doing as a business profession or as an entrepreneur
so again yes there are great things to pull from people you admire and are
inspired by but again there are some basic rules when you're starting a brand
new YouTube channel the things that aregonna help you grow faster and I totally
get that they're gonna feel a little bit counterintuitive to you and that's
okay but I'm telling you from experience of building my own channel to over two
hundred thousand subscribers and helping my clients build their channels to
hundreds of thousands of subscribers these are the things that will work over
and over and over again.
okay so let's dive into step number
one which is start with what you know so when you're first starting to your YouTube
channel and I'm gonna use Peter bananas in camp as an example and you go all
the way back on his channel he has pretty broad content to get started to kind
of random content to get started and then he Co starts doing tutorials when do
you think you've really started to grow when he started doing tutorials have
talked about things that he knew inside and out like the back of his hand he's
an expert he's a pro at this stuff and when he started talking about the stuff
that he knew really well and started teaching and educating that's when things
started to really take a turn for him now he has this audience of millions and
he can talk about with everywhere the Holly wants chocolate he has a he has a
cult following but he had to start with what he knew makes sense let me know
what by rating box in the comments below and telling me that this is making
sense for you step number two is following what works don't reinvent the wheel
the hardest way to grow on YouTube is thinking that your ideas are awesome
joyfully and again
I speak from experience on this some of my first
videos make no sense and the titles make no sense because I was like I think
this is a great idea this makes sense to me but no one else on the planet was
searching for these things or even wanted some to watch something with the
title that I had or the thumbnail that I had I have a video and it's got 21
video ideas for bosses like you I'm gonna link to it in the description below
it'll be in the cards as well you can go check it out and they're all proven
ideas that will work on YouTube so you don't have to reinvent the wheel it's
things like doing how-to videos or reviews or hauls or faves there's all these
like proven formulas that work for every kind of YouTube channel and all of those
ideas are in that video so make sure you go check that out and again don't try
and reinvent the wheel or come up with this brand new idea cuz it's gonna be
really hard to figure out if
it's working or not when you don't
have an audience to test it with and that's the awesome part about starting on YouTube
now the OGS have already done
the legwork for you now you just got
to follow those steps of the kinds of videos that have worked for them and have
worked across all different types of channels and start at integrating those
into your own content strategy number three is finding your editing style so I
really had zero sound when I first started my channel at all I kind of just was
using iMovie to be totally honest which is completely fine I'm a Chamberlain
I'm sure you guys all know her she used I'm beginning to and she grew supers
were fast because she had a really interesting editing style kind random kind
of crazy it definitely keeps your attention throughout the video so she found
her groove very early on and it helped build
this call following but no matter who
you are or what kind of content you're doing you have to find some sort of a
groove with style and that means figuring out what kind of font you want to use
consistently what kind of colors do you want to use consistently in your video
what kind of sound effects you want to use consistently in your video and the really
great thing about doing this is that as you start to build your channel you
know and you kind of have these guidelines to follow of what is okay and what's
not okay for your personal style on your channel and people become a customer a
customer people become accustomed to seeing those things on your channel and
became it really creates this sort of ritual with your audience step number
four is really focusing on keywords so I talked about
this all the time but you have to remember
that if you're a beginner on YouTube and trust me I work with people starting
channels from scratch every single day so many people who are in my program
YouTube for bosses don't even have a channel and then they'll start and they
grow to thousands in no time at all following these steps and one of the things
is really focusing on keywords in the beginning because YouTube is a search
engine and it's owned by the largest search engine in the world so people are
on YouTube looking up things every single day they're looking for solutions to
their problems or answers to their questions and you just have to show up to
solve them so you really just have to ask your audience what do they need help
with and those are the kinds of videos you want to focus on and the kinds of
keywords you want to focus on now if you want more in-depth insight into how to
do all this a video on how to get more views you can click on that
it's in the description and also in
the cards from this video make sure you check that out number five if you're just
getting started your beginner on YouTube is capitalized so this is so important
and I talk about this in my other video of how I hit two hundred thousand
subscribers I shared my six super secrets this is one of them what I think
Apple is I mean focus on the videos on your channel that really take off for
you so they get a high number of views and they get high velocity and rankings
quicker than other videos on your channel so say one video gets a hundred views
in the first 24 hours another video it's 500 views in the first 24 hours what's
the difference
there's something about that video
that has 500 views that people really enjoyed so what you want to do is when a
video gets that kind of momentum it shows that YouTube is giving you authority
for that topic that keyword that theme so what you can do is then create more
videos that are in the similar themed topic or category so you can capitalize
on that Authority and momentum and grow even faster so that's a big key as a
beginner is paying attention to your analytics to know what's working for you
and doing more of those kinds of videos and finally as a beginner on YouTube
if you're just getting started how to make it
a big key to this is community interaction everywhere I'm talking on Instagram
on Facebook on YouTube every single platform you want to be interacting with
your community it's something that I did when I first was getting started and
basically what I would do is anyone who'd comment on my videos on YouTube I
would then go follow them elsewhere so it sounds kind of creepy no I think
about it but I would make sure that I was building real relationships with
these people because it was a handful of people in the beginning and I wanted
them to know how important they were to me and I would go to other channels
that had similar audiences to me and I build a relationships in the comments
section which I know a lot of you guys are doing on my channel as well which i
think is awesome you should be building communities here within the platform on
YouTube that's how you start building
an audience is through relationships so it might seem like a lot of work in the
beginning to comment back to everybody or to go follow people on social media or
to interact on other people's channels but those little tiny steps make a
massive difference in getting yourself known when you're first getting started
so my recommendation is spending about 25 minutes a day in the beginning just
on community so how to make the edits a beginner on YouTube those are truly my
best tips for you and they're things that I've seemed work time and time again
for my clients and for my students starting from scratch and growing their
channels to hundreds of thousands of subscribers and if you want to see more of
those case studies or testimonials we have a link below and you can check them
out on that page if you enjoyed this video let me know and let me know what
your biggest takeaway was and share your channel please share your channel
below this
video it's not spammy I'm asking you
to do it share your channel below this video so we can all support one another and
also share what niche you're in so that we can all support one another within
those niches and our box Club winner for this week is black girl entrepreneur
who I see on every video is commenting and creating relationships and creating
conversations with everyone in this community and it makes me so happy so thank
you for doing that I see you and I recognize you and I celebrate you so thank
you for being here and if
you want to be part of the boss club
all you got to do is comment with your biggest takeaway from this video with the
hashtag boss club be sure to subscribe if you haven't yet for new videos every
single Tuesday and I'll see
YouTube SEO Expert
www.youtubeseoexpert.com
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