How can you use YouTube to promote your business?

In this article I have three video marketing tips, plus case studies, so that you can start growing your business right now with YouTube.

Hey what's up?

San here A YouTube Marketing Expert Bringing the best tips and tools for building your influence with online video. And on this channel we do a lot of tech gear reviews as well as tips and strategy videos just like this one. So if you're new here

consider subscribing. So recent stats reveal that YouTube has over 1.5 billion monthly active users watching over an hour of content per day. So what does that mean for us? That means that your target audience and potential customers are definitely paying attention and active on YouTube.

 But the question is how do you reach them? And more importantly how do you position your videos and your content to actually get discovered so that you can ultimately grow your business? So right now we're gonna cut over to a training that I recently did, specifically talking about the three ways videos get discovered here on YouTube with some cool case studies and some actionable strategies that you can apply right now. So let's cut over to the training.

Now let's talk about mastering the YouTube machine. And so let me know if you've ever seen this movie before. What movie is this from? Let me know in the comments section. Can you guess it? I think we all know this movie. This is the Matrix right? And that's Morpheus giving Neo a choice between the red pill and the blue pill. Right? And so, if you remember the red pill was embrace, you know,

the sometimes painful truth of reality. The blue pill was remain in the blissful ignorance of illusion.

Here's the problem. If you keep watching this webinar you can no longer remain in blissful ignorance about the YouTube machine. What you're about to see is so powerful, it'll blow your mind, right? But you won't be able to go back, right?

It's kind of like nobody can be told what the Matrix is. You have to see it for yourself. The YouTube Machine right?

There is this machine behind YouTube that's generating everything. When you master the machine you master YouTube, right? And so here's our question. How do people actually discover  videos on YouTube?  Well we already touched on this but let's actually break this down a little more practically.

I'm gonna give you three different ways  and there's more than that,

but I'm gonna give you three. Number one is YouTube search. So let's talk about this in let's say, the Network Marketing niche. So how do you recruit people in network marketing? It's something that a new person in network marketing

that's trying to build their team would probably search for right? So, someone types that in you're gonna see a video from Darin who's actually a member of

our advanced trainings. And his video ranks number one.

As a result, and there's a couple things here. First of all, you're seeing all this crazy data, right? What is all that? That's actually a free tool, I'll tell you more about it in a second. You can get this same bar right here with all this data. A couple things we learn. Number one, these blue numbers here are the tags that this video's currently ranking for. So it ranks number one for like network marketing tips, how to recruit people, recruiting and network marketing, right? The other thing I want you to see here, is this is how many views this video is getting per hour.

So it's getting 12.3 views per hour. Now on YouTube we call that velocity

and this when you tap into the free  the YouTube machine.

Now here's that cool tool. Two things. Number one, it's called vidIQ. Number two, to get that data,  you have to install the Google Chrome Extension. Now the free version you can grab it, you can go to vidIQ.com/think  if you actually wanna get

30 days of a paid plan. But the free version is enough to get you started.

The paid plan, just one tier up, gives you some added features to check out.

But if you just wanna try that out free it's at vidIQ.com/think.

That's called,that's where you get all that data. But let's break down this video.

So number one, he gives a call to action. So as we're talking about this, how do you use YouTube for business you take the conversation off YouTube. So after that video, he is then asking people saying "Hey if you want more value,

"I actually have an ebook "that can help you. "You can download it for free."

And he builds his email list. This video though is also, because it's getting 12 views an hour crushing, is also getting subscribers to his channel.

Well that of course helps him reach more people in the future. YouTube subscriber's definitely a goal, right? You can see it's got this continuous growth curve. Why? The machine's at work. The machine is working in Darin's favor so the video just keeps getting views. And those numbers add up to about 302 views per day, 9300 views per month, 110,000 views per year at this current rate. And he's getting hundreds of email opt-ins per month. Pretty cool right?  Tapping into the power of YouTube search.

So I have to say, you are just one ranked video away from the next level in your business, and the next level on YouTube. Let me think about that, just one video like Darin's, by the way, not all of his videos that he's done according to some of these strategies, have worked. But because he was committed to the strategies just one blew his business up. Multiple have ranked. Some just did okay and added value to his audience. You're gonna win on every single one of those levels as you commit to doing this, but don't forget, you are just one ranked video away

from the next level in your business.

But this machine goes deeper friends. It goes much deeper. The machine also works for suggested videos. So what are suggested videos? Well on desktop they're kind of over on the right side. It'll say like it'll recommend other videos. On mobile they're like below. But there are also other places. When a video ends YouTube suggests some videos. There's also suggested videos on the homepage. Just different places where YouTube is promoting and pushing videos. So if you heard me just there, YouTube is promoting and pushing videos.

The machine is on your side. Robots are going to work for you if you master this right? And so the cool thing here is that Darin's actually showing up in his own suggested videos which is actually a lot harder than you think. A lot of times they'll be your videos but then they'll recommend other people's stuff. So the reason this is good is because you want to keep people binging your content on YouTube.

]If you're taking notes write that down. A goal is to keep people binging content on YouTube. So, make sure to create video series so you can dominate your own suggested videos. Rather than thinking one off video, think about in clusters of three or five videos. You know in his case it's like, okay well how do you grow your network marketing business.

Well then, how do you set goals in YouTube  Marketing? How do you grow your team in network marketing? So it's different topics, but you can imagine, someone who's in that they wanna learn that stuff, one after one after one after one YouTube. That's how the machine starts to really reward you. If you're creating series and getting people to binge your content. But here's another example how suggested videos could work. Here's a Shopify video. The Shopify YouTube channel of how to use Instagram for business. Now if you look over here

in the suggested videos, you'll see my friend Chalene Johnson down there. Her video is being suggested.

This video is how to use Instagram for business as well,

by the way, it's okay if other people are doing what you're doing. You can do it too. The world's a big place. 1.5 billion people using YouTube's a lot of people.

And so that video's getting 14.7 views and this is a video that we actually worked on together as far as using these strategies right? And then that video adds some value and then it leads to a free checklist and ultimately to a course that she has on Instagram. So you can see that getting into suggested videos is huge. In fact,

getting into suggested videos is like jet fuel for your brand on YouTube.

So this is actually a screen shot of my current traffic sources on Think Media. So YouTube search is crushing, right? 29% That's a lot of views. But suggested videos is actually higher. 37% So a total of 66% of our views come from search and suggested videos. And then number three, Google Search. Google Search additionally because, and this is not new news, but Google is the parent company of YouTube.

Google owns YouTube. So naturally Google is going to favor YouTube. They one,

they wanna promote their own stuff. So as a result, you can actually see in my stats here, that Google Search is driving around 32,000 views to my content a month. 32,000! So that's even another source tapping into the machine of search and suggested. And you know Forrester did a study that said pages with video are 53 times more likely to rank on the first page of Google Search. So Google search engines prioritize video results and maybe you already have a blog or a website. Definitely be embedding YouTube videos on your blog and your website to get more traffic to your blog in awareness to your content overall. So we already saw this right?

This 1800 views every 60 minutes and we didn't even go into all the different areas that the machine works in. But this is the machine at work, right? That is robots working on your behalf distributing your videos. If you master the machine then you can really master YouTube. But I also, you might be like, "Okay well that's great for you. "Like, whatever dude. "I mean that took you awhile to build I'm sure." It did. But imagine not 1800 views every 60 minutes, imagine just having like ten high quality leads and prospects discovering you every day. Very practical. Like imagine just ten people.

Which is a lot right? If you've been in business for a while. If you've ever had to go door-to-door, I've done that before. If you've ever had to cold call people, I've done that. Just making ten calls is exhausting. But you're getting in front of ten high quality leads with strategic videos, imagine what that could do for your business. It's very powerful. Alright, so I hope that you found those tips helpful.

And actually that was just a small part of an entire master class that I did for how to 10X your business with YouTube. So if you actually wanna check out the replay of that for a limited time, just go to 10Xwebinar.com, or there's a link in the description below as well.